When you are building a business, online or in person, choosing a marketing method that you are comfortable with is imperative. This method will be your foundation for finding clients over time.
For me, having a twenty-year career in community engagement in the government sector prior to owning my own business, I am totally comfortable with in person events, especially trade show or marketplace events. In these events, I have a table and advertise my services to attendees. I also have the opportunity to offer attendees a reason to give me their contact information, such as a freebie/give away or a contest.
The advantage of marketplace events is there are normally many other vendors attending and each of them has a particular audience and they advertise the event to their audience. If you have twenty or more vendors, that is a much wider audience than any one vendor could likely generate.
Once you have your table set up, it’s important to engage with attendees and ask them questions to learn more about why they are attending and determine if they are also your ideal client. Since I am a vendor at psychic fairs or wellness fairs, it’s a pretty sure bet that the attendees are there because they are curious about that subject.
It’s helpful to have marketing materials that you can leave out on your table or at least something that indicates why you are a vendor. In my case, I am offering mini tarot card readings so attendees can see me providing a reading to someone as they pass by and they can assess if they might also like a reading. I also have my business cards on the table along with a raffle box for the chance to win a free reading and this helps to reinforce that I am a psychic.
Another good reason to be a vendor is to get to know the other vendors and the person who is the event coordinator. If you are memorable and friendly and helpful, it leaves a good impression and the vendors and coordinator may think of you in another situation where you would make a good vendor.
In addition to marketing my services at person events, I also have a blog and social media which are additional ways to promote the events I’m attending. I also plan to start a podcast or youtube channel this year and meeting vendors and others in person will be a great way to develop a list of people to interview!
What is the best way for your marketing method to be a success? One way that I believe is to be able to do what you want by knowing what you really want.
In fact, we are often pushed to put our energy into achieving what we are “supposed” to want, and we may not give enough attention to taking the time to truly understand what energizes us. I say “supposed” to want because there are many external factors that condition us and determine our beliefs around what is good and what is not, including your experience, personality and type of business.
You may be told the only way to market is on social media or through ads on your blog or social media or you may be advised the only way to market is work of mouth referrals or website optimization! The truth is, if these methods excite you and empower you, then they are the right choice for you.
The self-awareness about who we really are and what we really want is the premise to achieving any real, long-lasting success in our life. Without this, we are likely to move along two ways: One, for example, is to pursue a marketing method that, on a deep level, we do not feel like is really ours. The other is to have fun and enjoy the path.
If we are not deeply connected to our marketing method – or our business for that matter – it will be difficult for us to really put in all the necessary energy and commitment.
Things are just easier when we know what we really want. Not only will we feel and use another level of energy, but also we will experience a feeling of peace and trust. We are then ready to manifest what drives our soul and can create the destiny we deserve. This will lead to a dramatic improvement in all the key areas of our life.
All we need is already within us now and the marketing method that feels good for you is the one you should choose so you can enjoy it for the long term and feel excited and empowered when you achieve each step.
I’d love to see you at one of the events I attend! If you would like to join my email list, I can share where I’ll be each month.
If you’d like to learn more about me and how I can help you create your own spiritual business, please see my website www.vickymcgrath.ca for my learn to channel mentorship where I will give you 1:1 guidance and encouragement.